We provide unique and sensational possibilities for product presentations utilizing aurea® Augmented Reality solutions.
Even if you only have 3D-models of unreleased material on the computers of your R&D division, Augmented Reality can give life to these models and make them experiencable.
Take a look at the various possibilities by which you can present your brands and products: interactively, intuitively and emotionally.
Examples:
Visit our aureaTV channel at Youtube – and discover more about Augmented Reality.
A look behind the scenes: Making Of the "Skoda"
This Augmented Reality presentation was created form the CAD-construction data of the vehicle. The photo-realistic presentation of the virtual car was moderated by Martin Hecht, as astonished eyes of the press watched the Skoda Superb emerge, piece by piece, showing its development from its chassis onwards, exploring construction refinements and revealing technical details - all in real-time!
"Skoda" Product Launch
Astonished eyes of the press watched as the Skoda Superb emerged, piece by piece, showing its development from its chassis onwards, exploring construction refinements and revealing technical details. This Augmented Reality presentation was created form the CAD-construction data of the vehicle. The photo-realistic presentation of the virtual car was moderated by Martin Hecht, all in real-time!
How to present abstract matter from the IT world? SAP shows how. Their informative show across Belgium, Austria, Switzerland and The Netherlands introduced the NetWeaver to the public in a memorable and entertaining fashion. Using D’Fusion – the Augmented Reality software - SAP performed a fascinating travel through time.
Swiss car-presentation at "ADAC ZURICH 24h Race" at the Nürburgring - the Audi teams introduced their cars via AR-technology. An excerpt of the interview with Timo Schneider illustrates the application.
Sony:For the presentation of Sony’s new Bravia product line in March 2007, aurea® together with D’Fusion™ created a completely new and innovative presentation consisting of a combination of virtual and real elements. Over the course of 3 months a team of creators, graphic designers, 3D-specialists and programmers realized the task. As Bravia’s complete product range was to be offered in “full HD compatibility or “HD ready”,the decision had been made to produce the presentation in “full HD” quality. Press-Launch, Print and the TV-campaign in the same design and space – no problem for Augmented Reality.
A look behind the scenes: Making Of "Schneider"
Even proven products can be staged in an innovative and fascinating fashion. The entertaining Augmented Reality presentation attracted great numbers of interested visitors to the stand at the fair in Hanover – the virtual hausmeister “Klaus”, who cleaned up during the breaks, definitely being the eye catcher at the site.
"Schneider Electric" Fair Show:
Schneider Electric GmbH presented their smallest component at the Hanover fair in 2008 in such a magnified size and with such great detail, that no questions were left unanswered. Augmented Reality not only enables the exploration of every possible perspective, but also to see every individual part separately.
GASAG: Fairshow Bautec 2008
Follow the supply line from power plant to private home fitted with natural gas as sole energy source. See details of the new combined heat and power station as it is presented by Augmented Reality to an impressed audience at the Bautec fair 2008 in Berlin.
A look behind the scenes: For the launch of the new Harry Potter book, the "sorting hat" will appear in the Living Mirror
Your mirror image comes alive – Living Mirror with Augmented reality – a few examples from aurea’s lab.
Living Mirror during Christmas Shopping
To be an angel for once and be seen by the whole world? With Augmented Reality and face recognition it is possible, to insert virtual accessories such as angel’s wings. In this example, the action was transmitted to the shop window in real-time.
Childrens books come alive – literature and computer technology meet up and prompt playful and yet instructive learning.
Trading cards become an interactive experience
French book editor, Nathan unveiled first augmented reality book in France: "Dokeo Comment ça marche?". This kid encyclopedia presents some AR pages with different augmented reality scenarios: animated, contemplative and interactive experiences.
AR-Visualization for KuTaz Worms
For the new construction of the Center for Culture and Conventions in Worms, the aurea GmbH created a virtual interactive 3D model of the building and projected it onto a real city map. The virtual building appeared haptical and real. The commissioning client (Kultur und Veranstaltungs GmbH Worms) uses this model for marketing their new and attractive Convention Center
Live-Concert in your hand - Scott Mills shows Chappers how to get The Fratellis play live in the palm of your hand. People who applied for tickets for Radio 1's Big Weekend but didn't get one were given a link to a secret page where they could download some augmented reality software that would allow them to have The Fratellis playing live in their hand.
Topps Trading Cards - Experience the Bundesliga team with Augmented Reality on your PC
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