„Augmented Reality is one of the most exciting technologies available today. Until now it was limited to the research laboratory. It is our declared objective to commercialize this technology and to make it accessible to a broad public. Augmented Reality renders us the possibility to virtually create a wholly new advertising paradigm.“
Citation: Carl Freer, Cofounder, Media Power Inc.
aurea® brings Augmented Reality to the Information, Entertainment and Edutainment Market
aurea® has experience in developing and realizing Augmented Reality presentations since 2006.
As one of the first companies in Germany and Europe, aurea® has specialized in Augmented Reality and combines this knowledge with experience from media productions and event management.
With the development of proprietary products under the brand hap.dig solutions, Augmented Reality is made accessible to a broad audience.
The path leading from the laboratory to the customer is at last found - aurea® - the promoter of Augmented Reality for marketing!
Press Launch for Sony Bravia with Augmented Reality:
For the presentation of Sony’s new Bravia product line in March 2007, aurea® together with D’Fusion™ created a completely new and innovative presentation consisting of a combination of virtual and real elements. Over the course of 3 months a team of creators, graphic designers, 3D-specialists and programmers realized the task. As Bravia’s complete product range was to be offered in “full HD compatibility or “HD ready”,the decision had been made to produce the presentation in “full HD” quality. Press-Launch, Print and the TV-campaign in the same design and space – no problem for Augmented Reality.
Imprint